MAC Cosmetics launched its limited edtion Cinderella collection online last week – and it sold out within hours. By the next day, products from the collection were showing up on ebay, marked up by 5 or 6 times the original price. Bloomberg reported that one ebay seller had the entire collection on sale for $1,250.

Now, the collection is launching in MAC stores today.

The 17-piece collection promotes Walt Disney’s new movie, Cinderella, is set to debut in theaters March 13th. It includes eye, cheek and lip colors, including powders and glitter formulations. The packaging is powder blue, to match the princess’ iconic blue dress. The collection’s compacts and palettes are accented with gold.